Announce Your News to the World. Your business has stories worth sharing. A product launch, major milestone, or strategic partnership can generate buzz and build credibility when the right people hear about it. Press release services give you a structured way to reach journalists, publications, and potential customers with news that matters.
We handle both the writing and the distribution. You get a professionally crafted media announcement and placement on reputable news outlets where your story can gain traction.
Many business owners have news worth sharing but struggle to get it in front of the right audience. You might have launched something exciting, won an award, or expanded into a new market. Without a clear strategy, that news stays buried on your website or social media pages.
Sending a casual email about your news rarely works. Journalists receive hundreds of pitches daily. They expect a specific structure that makes their job easier. Without that format, your announcement gets deleted.
Writing a press release is only half the battle. Without access to distribution channels, your announcement sits on your website where journalists never find it.
You've tried press releases before, but nothing happened. No pickups, no mentions, no results. The problem is usually in the writing, the distribution, or both.
Running a business leaves little time for crafting media announcements. The news gets stale while you figure out how to share it properly.
A press release is a one to two page document that explains your news in a clear, factual format. Journalists use these documents as source material for articles, blog posts, and news segments. The structure follows a standard format that media professionals expect, making it easy for them to extract quotes, facts, and story angles.
A complete press release service includes both creation and distribution. Writing the release is only half the equation. The other half involves getting that release published on news sites, industry publications, and media platforms where your target audience spends time.
| Feature | Press Release | Blog Post | SEO Copywriting |
|---|---|---|---|
| Primary Goal | Media coverage and news distribution | Organic traffic and engagement | Conversions and rankings |
| Format | Structured news format with quotes | Flexible, educational content | Persuasive service/landing pages |
| Audience | Journalists and media outlets | Your website visitors | Potential customers |
| Distribution | News wire services and outlets | Your website and social channels | Your website |
Press releases serve a different purpose than your ongoing SEO content writing strategy. They're event-driven announcements designed to generate media attention for specific news.
Different announcements call for different approaches. The core format stays the same, but tone and emphasis shift based on what you're announcing.
A press release for new product announcements focuses on benefits rather than features alone. What problem does this product solve? Why should customers care?
Funding rounds, leadership changes, office expansions, and anniversary milestones all warrant media attention. The tone is factual and direct.
Winning an industry award or earning a certification builds credibility. This type of release explains what the award is, why your company received it, and what it means for customers.
Conferences, charity galas, and community initiatives deserve coverage. Event releases cover the what, where, and why people should attend or care about the outcome.
Big business moves require careful communication. These releases address what is changing, what stays the same, and how customers will be affected.
Silence creates more problems than it solves. A crisis press release lets you control the narrative by explaining what happened, what you're doing about it, and what comes next.
Every press release follows a consistent structure refined over decades because it works. Journalists can scan the document and find information without digging.
| Section | Purpose |
|---|---|
| Headline | Clear, concise statement of the news |
| Dateline | City, State and Date for timeliness |
| Lead Paragraph | Answers Who, What, Where, Why |
| Body Paragraphs | Supporting details, quotes, context |
| Boilerplate | Short About Us paragraph |
| Contact Info | Who to reach for questions |
The headline does the heavy lifting. It needs to communicate your news in one sentence without being vague. The lead paragraph expands by answering essential questions. Body paragraphs add depth through quotes and background information.
Not every business update warrants a press release. Journalists receive hundreds of pitches daily, so your announcement needs to stand out.
If your news fits one or more of these categories, it has a strong chance of attracting media interest. Stories affecting a larger audience or addressing timely topics tend to perform better.
We learn about your news. What are you announcing? Who needs to hear about it? What makes this story worth covering? This conversation gives us the raw material for your release.
Our team writes your press release using the standard format journalists expect. We craft the headline, lead paragraph, body content, and boilerplate. You receive a draft within two to three business days.
You review the draft and request any changes. We refine the content until it accurately represents your announcement. Most releases require one or two revision rounds.
Once approved, we distribute your release through your selected channels. Timing can be coordinated with product launches, events, or other marketing activities.
After distribution, you receive documentation showing where your release was published. We provide links you can share with your audience and stakeholders.
Our writers craft releases that follow media standards while capturing your brand voice. Each release includes a compelling headline, structured content, and appropriate quotes.
We distribute your release through established news networks and industry publications. You choose where your story appears based on your target audience and goals.
Some announcements deserve more than broad distribution. We can target specific sectors, regions, or publication types to maximize relevance. A tech startup and a local restaurant have different audiences.
After your release goes live, you receive a report showing where it was published. Track the reach of your announcement and share links with your own audience.
A single press release generates results across multiple channels.
Appearing in news outlets builds trust. Potential customers who search your company name find coverage from third-party sources. This validation matters when they're deciding who to hire.
Journalists often use press releases as starting points for larger stories. A well-written release with a strong angle can lead to interviews, feature articles, and ongoing media relationships.
Reputable news sites that publish your release provide brand exposure and referral traffic. The real benefit comes from secondary coverage. Bloggers and journalists who see your news may write their own stories and link to you organically. This connects to broader link building strategies for local SEO.
A published press release gives you content to share. Post it on your blog, send it to your email list, and share it across social media. Each platform extends your reach.
We understand how media coverage fits into a larger marketing strategy and how to position announcements for maximum impact.
You work directly with our team, including founder Oleg Levitas. No account managers or middlemen. Questions get answered and your project receives personal attention.
You know the cost before you commit. No hidden fees or surprise charges after distribution. We explain what each package includes.
Each press release is a standalone project. You're not locked into retainers or multi-release commitments. Use our services when you have news worth sharing.
Everything you need to know about our press release services
Press releases contribute to SEO indirectly. Most links from news distribution sites are nofollow, meaning they don't pass direct ranking authority. However, brand exposure can lead to organic mentions and links from other sources. Journalists who find your news may link to your site in their own articles. The SEO value comes from this secondary coverage.
Your release can appear on major news aggregators, industry publications, regional outlets, and business news platforms. Specific sites depend on your distribution package and targeting preferences. We provide a full list of placements after distribution.
Ask yourself if someone outside your company would care about this announcement. Does it affect customers, your industry, or your community? Is it timely? If yes, you likely have a newsworthy story. We can help evaluate if an announcement warrants a press release.
No reputable service can guarantee journalists will write about your news. We guarantee distribution to news platforms and outlets. Actual media pickup depends on newsworthiness, current news cycles, and editorial decisions. What we can do is give your announcement the best possible chance through strong writing and strategic placement.
A typical press release takes three to five business days from consultation to distribution. Rush timelines are available for time-sensitive announcements.
A boilerplate is a short paragraph at the end of every press release describing your company. It includes what you do, how long you've been in business, and where readers can learn more. This standardized description helps journalists understand your organization quickly.
Your announcement deserves an audience. We can help you craft a professional press release and get it published on outlets that matter to your business.
Press releases work alongside your other content efforts. If you need ongoing content, explore our sales letter writing for conversion-focused copy or SEO content writing for blog posts and articles.
Contact us to discuss your news and learn how press release services can help you reach journalists and potential customers.